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The origin story of the instantly recognisable Lacoste logo can be traced back to 19-year-old René Lacoste. In 1923, the ambitious tennis player strode onto the tennis court in Boston with a spring in his step and a prowling grace that earned him the nickname of 'the crocodile'. Almost 100 years later, the motif can still be found on pieces such as this hoodie, waiting to imbue you with the same tenacious spirit as its namesake.
Lacoste